This article is a review of a
presentation by Aaron Uydess, Senior eMarketing Manager at Novo
Nordisk, made at Eye for Pharma's 3rd eCommunication and Online
Marketing Summit held October 23-24, 2008, in Boston, Massachusetts.
presents a best-in-class approach to developing online plans that align
with strategy, reduce silos, and measure and merchandise digital
strategies across a pharmaceutical marketing organization.
Topic headings include:
- The Customer Centric Approach
- Channel Integration
- Measuring Your Success
- Project Scorecards
- Tell Your Story