---

Advertising Information | FAQs | About Us | Contact Us | Privacy Policy

---

Measuring & Communicating eSuccess
Strategy First, YouTube Later... Maybe
Conference Highlight

This article is a review of a presentation by Aaron Uydess, Senior eMarketing Manager at Novo Nordisk, made at Eye for Pharma's 3rd eCommunication and Online Marketing Summit held October 23-24, 2008, in Boston, Massachusetts. Uydess presents a best-in-class approach to developing online plans that align with strategy, reduce silos, and measure and merchandise digital strategies across a pharmaceutical marketing organization. Topic headings include: The Customer Centric Approach Channel Integration Measuring Your Success Project Scorecards Tell Your Story

Order and pay for this reprint now using your credit card...

ONLY $4.95
Download PDF file immediately after paying:

PMN79-03
Issue: Vol. 7, No. 9: November 2008
Word Count: 1179

Find other articles in related Topic Areas:

• eMarketing and ePromotion