Strategy First, YouTube Later... Maybe

This article is a review of a presentation by Aaron Uydess, Senior eMarketing Manager at Novo Nordisk, made at Eye for Pharma's 3rd eCommunication and Online Marketing Summit held October 23-24, 2008, in Boston, Massachusetts.

Uydess presents a best-in-class approach to developing online plans that align with strategy, reduce silos, and measure and merchandise digital strategies across a pharmaceutical marketing organization.

Topic headings include:

• The Customer Centric Approach
• Channel Integration
• Measuring Your Success
• Project Scorecards
  
• Tell Your Story