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Measuring & Communicating eSuccess
Strategy First, YouTube Later... Maybe

eSuccessThis article is a review of a presentation by Aaron Uydess, Senior eMarketing Manager at Novo Nordisk, made at Eye for Pharma's 3rd eCommunication and Online Marketing Summit held October 23-24, 2008, in Boston, Massachusetts.

Uydess presents a best-in-class approach to developing online plans that align with strategy, reduce silos, and measure and merchandise digital strategies across a pharmaceutical marketing organization.

Topic headings include:

  • The Customer Centric Approach
  • Channel Integration
  • Measuring Your Success
  • Project Scorecards
  • Tell Your Story

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Issue: Vol. 7, No. 9: November 2008
Word Count: 1179

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