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A Few Things I Learned at FDA's Social Media Hearing
What's Next is What Counts

fdaSM LogoUnless you have been living under a rock -- and not reading this newsletter -- you probably know that the FDA convened a public hearing on November 12 and 13, 2009, to hear comments from 60 or so speakers about FDA regulation of social media and the Internet.

You can access a boatload of presentations, summary articles, podcasts, tweets, and practically everything you will ever want to know relating to this hearing at www.fdasm.com, a Website set up by Ignite Health. Currently, there are more than 160 articles related to the public hearing now available here: www.fdasm.com

This article presents key takeaways from the FDA hearing, a synopsis of the presentations made by John Mack, Publisher, Pharma Marketing News, at the hearing, a review of Ignite Health's study regarding effectiveness of sponsored links, and the next steps in the process.

Topic headings include:
  • Some Key Takeaways
  • PMN Survey Results Presented
  • How People Find Brand.com Websites
  • What's Next?
  • One Small Step for FDA, One Giant Leap for Pharma

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PMN810-03
Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3319

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Vol 8, #10 Contents








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