Unless you have been living under a rock -- and not reading this
newsletter -- you probably know that the FDA convened a public hearing
on November 12 and 13, 2009, to hear comments from 60 or so speakers
about FDA regulation of social media and the Internet.
You can access a boatload of presentations, summary articles, podcasts,
tweets, and practically everything you will ever want to know relating
to this hearing at www.fdasm.com, a Website set up by Ignite Health.
Currently, there are more than 160 articles related to the public
hearing now available here: www.fdasm.com
This article presents key takeaways from the FDA hearing, a synopsis of the presentations made by John Mack, Publisher, Pharma Marketing News
at the hearing, a review of Ignite Health's study regarding
effectiveness of sponsored links, and the next steps in the process.
Topic headings include:
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- Some Key Takeaways
- PMN Survey Results Presented
- How People Find Brand.com Websites
- What's Next?
- One Small Step for FDA, One Giant Leap for Pharma
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