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Pharma's Image Conundrum
Building Brand Loyalty and Consumer Confidence

Gardasil Charm OffensiveIn this guest article, Carla Stratfold, CEO at OnRequest Images, presents several key learnings and best practices that pharmas can follow when building brand and consumer loyalty.

Topic headings include:
  • DTC Ads Hurt Pharma's Image
  • DTC Ads Also Build Trust
  • Brand Loyalty Best Practices

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PMN810-04
Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3319

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Vol 8, #10 Contents








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