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Sales Force Effectiveness Metrics
More Important Than Ever in a Tough Market

Shiny New FDAHans Nagl, Promotion Response Modelling Manager, Shire -- a scheduled speaker at eyeforpharma's upcoming Sales Force Effectiveness Europe 2009 summit March 3-5 -- focuses on SFE metrics for Shire.

This article summarizes a recent discussion between eyeforpharma's Editor Lisa Roner and Nagl about how the current economy and changing pharma landscape is impacting program effectiveness measures.

Topic headings include:

  • Know Who You're Talking To
  • "Wholistic" Approach
  • Lack of Skills is a Problem
  • It Takes Sales Experience and Statistics
  • Special MBAs Needed
  • Take a Long-Term View

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PMN82-04
Issue: Vol. 8, No. 2: February 2009
Word Count: 997

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Vol 8, #2 Contents








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