Hans Nagl, Promotion Response Modelling Manager, Shire -- a scheduled speaker at eyeforpharma's upcoming Sales Force Effectiveness Europe 2009 summit March 3-5 -- focuses on SFE metrics for Shire.
article summarizes a recent discussion between eyeforpharma's Editor
Lisa Roner and Nagl about how the current economy and changing pharma
landscape is impacting program effectiveness measures.
Topic headings include:
Read this article now. It's FREE...
- Know Who You're Talking To
- "Wholistic" Approach
- Lack of Skills is a Problem
- It Takes Sales Experience and Statistics
- Special MBAs Needed
- Take a Long-Term View
Download PDF file