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Sales Force Effectiveness Metrics
More Important Than Ever in a Tough Market
 Hans Nagl, Promotion Response Modelling Manager, Shire -- a scheduled speaker at eyeforpharma's upcoming Sales Force Effectiveness Europe 2009 summit March 3-5 -- focuses on SFE metrics for Shire.
This
article summarizes a recent discussion between eyeforpharma's Editor
Lisa Roner and Nagl about how the current economy and changing pharma
landscape is impacting program effectiveness measures.Topic headings include:
- Know Who You're Talking To
- "Wholistic" Approach
- Lack of Skills is a Problem
- It Takes Sales Experience and Statistics
- Special MBAs Needed
- Take a Long-Term View
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PMN82-04
Issue: Vol. 8, No. 2: February 2009
Word Count: 997
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