Hans Nagl, Promotion Response Modelling Manager, Shire -- a scheduled speaker at eyeforpharma's upcoming Sales Force Effectiveness Europe 2009 summit March 3-5 -- focuses on SFE metrics for Shire.

This article summarizes a recent discussion between eyeforpharma's Editor Lisa Roner and Nagl about how the current economy and changing pharma landscape is impacting program effectiveness measures.

Topic headings include:

• Know Who You're Talking To
• "Wholistic" Approach
• Lack of Skills is a Problem
  
• It Takes Sales Experience and Statistics
  
• Special MBAs Needed
• Take a Long-Term View

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