FDA's Use of Social Media

Peanuts Today, Drugs Tomorrow! Pharmaceutical marketers were surprised to learn how extensively FDA used social media and Web 2.0 in the new year. The recall of 3,400 contaminated peanut products in 2009 was described at an eMarketing conference in Princeton, NJ. Pharma marketers heard that blogs, social media, YouTube and Twitter were new tactics embraced by the regulatory agency, at least in its communication with the public on an important food safety issue. FDA, along with CDC and HHS, was pulled further into social networking by growing public concern over the rapid growth and diversity of the peanut-product recall list. In the future, will the FDA also be pulled into social media by a major Rx drug recall? What can the drug industry learn from the FDA's use of social media and will FDA's example help guide the industry toward best practices in this area? This article describes FDA's social networking initiatives in context of the above questions. Topic headings include: A Coordinated Campaign FDA and Twitter Improved Search Capability FDA's Social Media Peanut Recall Resources for Consumers FDA YouTube Peanut Recall Videos What's the Takeaway for Pharma? FDA Widgets: How About One for Adverse Event Reporting? Demise of the One-Click Rule? FDA and YouTube: Do as We Say, Not as We Do DDMAC Gets Bully Pulpit Again, But Strikes Out Read this article now. It's FREE... Download PDF file

PMN83-03
Issue: Vol. 8, No. 3: March 2009
Word Count: 2541

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• Regulatory Compliance