Pharma Marketing News
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

PMN Home | Advertising Information | FAQs | About Us | Contact Us | Privacy Policy
Share |

Socially Challenged Pharma
How Ready is Pharma to Engage In Social Media?

Toe in WaterDigital Pharma Europe was ExL Pharma's first entry into the 'Old World' hosting an event already well established in the States. It seems they have found the time right to see whether the Europeans are like-minded in the exciting area of new/social/digital media in pharma.

In this article Erik van der Zijden -- entrepeneur, marketing professional, new media evangelist and self-styled "autodidactic techno-nerd" -- presents highlights of this conference and his personal point of view..

Topic headings include:

  • More Focus on Social Media at Conferences
  • Old School Digital?
  • Pharma Going Social, Slowly
  • Best Practices
  • Online Physician Communities Will Radically Change Pharma Marketing
  • When It Comes to Social Media, Pharma Marketers Inside Pharma are Not Keeping Up with Their Agency Colleagues (Survey Results)
  • Enterprise 2.0 and Pharma
  • YouTube Genius
  • The Future of Digital Pharma
  • Will doctors' social networks radically change pharma marketing & sales? (poll results)

Read this article now. It's FREE...

Download PDF file

PMN84-03
Issue: Vol. 8, No. 4: April 2009
Word Count: 3783

Find other articles in related Topic Areas:

Vol 8, #4 Contents








Search All Pharma Marketing News Pages

Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.