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Report from the Social Pharmer "Unconference"
Sowing Seeds of Social Media Change?

One only has to recall the 7-Up "Uncola" campaigns to understand the limitations of defining something by the absence of certain qualities. But the Social Pharmer Unconference was more refreshing than a fizzy soda exactly because it lacked what causes so many industry conferences to fall flat: marginally relevant speakers, boring PowerPoint presentations and silent participants. In this article, Amber Benson, Group Strategy Director for IMC2's Health & Wellness practice, summarizes key presentations made at the April 21, 2009, Social Pharmer "unconference." Topic headings include: Openness, Transparency and Authenticity Developing a Framework Final Social Pharmer Thoughts: Coming Back To Transparency FDA Regulation: Be Careful What You Wish For No Matter How Risk Adverse, You Can Do Something How to do it Without Getting Fired What Do Patients Want from Pharma Engagement? Next Steps

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PMN84-04
Issue: Vol. 8, No. 4: April 2009
Word Count: 2999

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