Report from the Social Pharmer "Unconference"

Sowing Seeds of Social Media Change? One only has to recall the 7-Up "Uncola" campaigns to understand the limitations of defining something by the absence of certain qualities. But the Social Pharmer Unconference was more refreshing than a fizzy soda exactly because it lacked what causes so many industry conferences to fall flat: marginally relevant speakers, boring PowerPoint presentations and silent participants. In this article, Amber Benson, Group Strategy Director for IMC2's Health & Wellness practice, summarizes key presentations made at the April 21, 2009, Social Pharmer "unconference." Topic headings include: Openness, Transparency and Authenticity Developing a Framework Final Social Pharmer Thoughts: Coming Back To Transparency FDA Regulation: Be Careful What You Wish For No Matter How Risk Adverse, You Can Do Something How to do it Without Getting Fired What Do Patients Want from Pharma Engagement? Next Steps Read this article now. It's FREE... Download PDF file

PMN84-04
Issue: Vol. 8, No. 4: April 2009
Word Count: 2999

Find other articles in related Topic Areas:

• eMarketing & ePromotion
• Direct-to-Consumer (DTC) Advertising & Marketing
• Regulatory Compliance