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The New PhRMA Code and Beyond
Federal & State Laws are Eclipsing Self-Regulation

At a recent ExL Pharma conference industry leaders from pharma and the vendor community reviewed the impact on "Marketing and Sales Under the Revised PhRMA Code". In this article, Vincent DeChellis of NHHS Healthcare Consulting, LLC summarizes what the industry must do to comply with the code and reconciling its voluntary nature with mandatory state requirements. Topic headings include: New Regulations and State Laws A Number of Concerns Compliance Issues PhRMA Issues Revised Principles Interpreting the Code Need to Educate Physicians Proposed Physician Payments Sunshine Act of 2009 a Impact on Vendor Community

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PMN85-03
Issue: Vol. 8, No. 5: May 2009
Word Count: 2879

Find other articles in related Topic Areas:

• Physician Education (CME)
• Physician Marketing & Promotion
• Regulatory Compliance
• Strategic Marketing & Planning