At the Social Communications in Healthcare conference hosted by the Business Development Institute in NYC on July 23, 2009, there were so many people live Tweeting the case study presentations that it's hardly worth the effort to summarize these presentations after the fact. You can find a good summary--if only in dozens of 140-character packets--on Twitter-.
An excellent gauge of the state of social communications in healthcare may be had from summaries of the round table discussions moderated by experts after the case study presentations. After a short introduction, this article provides several summaries written by the roundtable discussion leaders themselves.
Topic headings include:
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- Pfizer and GSK Take Baby Steps
- Avoiding the Pitfalls of Social Media
- Bringing Legal into Health Care Social Media Strategic Planning
- Fueling Social Networking with Email Marketing
- Social Media and Pharma: Is there a "Right" way?
- Getting Clinician's Involved in Social Media and Networking Efforts
- Dr. iPhone
- How to Anticipate & Manage the Tough Conversations
- Building a Social Networking Site for BioProfessionals
- Powering Word-Of-Mouth With Social Communications
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