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Predicting the Future of the Drug Industry

What's in Store for the Next Decade? Every new year we either take a look back or ahead one year. Many people would rather forget about 2009 and look forward to better times in 2010. But what about looking even farther into the future? Since we just finished the first decade of the 21st century, why not look into our crystal balls to predict what the next decade (2010-2019) holds in store for the pharmaceutical industry. Well, Pharma Marketing News did just that with its "Predicting the Future of the Drug Industry: 2010 & Beyond!" survey that was hosted online from 6 December 2009 through 8 January 2010. We collected over 100 responses and many interesting comments that are summarized in this article. Topic headings include: Future Scenarios Summary of Results How ALL respondents voted on predictions

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PMN91-01
Issue: Vol. 9, No. 1: January 2010
Word Count: 6385

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• Direct-to-Consumer (DTC) Advertising & Marketing
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