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The Pharmaguy Next Door
U.S. Pharma Blogger John Mack Talks about Social Media in Pharma Marketing

The Pharmaguy Next DoorThis article is an edited Google translation from the German of an article published in the publication Pharma Relations.

John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.

Topics include:
  • The history of Pharma Marketing Network
  • How to create a vibrant online community
  • The role of frogs in pharmaguy's history
  • The difference between EU and US markets with regard to use of social media
  • How social media can change how patients and physicians interact
  • New Google drug search format and its impact on paid search
  • Wise men, relics, and pharma social media
  • One Pharma Company's Social Media Policy

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Issue: Vol. 9, No. 6: Summer 2010
Word Count: 2971

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Vol 9, #6 Contents

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Pharma Marketing News is the periodic electronic newsletter of the Pharma Marketing Network ( Pharma Marketing Network is an exclusive marketing information resource and communications network for pharmaceutical marketing professionals.

Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences and links to references help subscribers keep up to date on best practices and network with their peers.

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