Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Closed-Loop Patient Education
MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes

HealthPrizeResearch shows that 29 to 71 percent of patients new to therapies ("rookies") stop taking their prescribed medication during the first month of treatment. This is a discontinuation rate 6 to 31 times greater than during subsequent monthly periods.

To address this problem, MedTera in conjunction with Dr. Mark Vanelli, a member of MedTera's Physicians Advisory Board and a faculty member at the Harvard University Medical School, developed the Rookies @ RiskTM program.

MedTera recently partnered with HealthPrize Technologies, a web-based software company that motivates people to fill and stay on prescription medications, to bring together MedTera's online and offline educational resources and HealthPrize's online, interactive platform to educate people about their chronic diseases and incentivize them for taking their medications as prescribed.

This article summarizes this partnership and presents details of MedTera's research regarding "rookie" patients.

Topic headings include:
  • Decline in Patient Value (chart)
  • Rookies @ RiskTM
  • Step One: The Recruiting Process
  • Closing the Loop with Technology
  • The Quality of Patient Education at the Point of Care

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 9, No. 7: September 2010
Word Count: 1716

Find other articles in related Topic Areas:

Vol 9, #7 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.